Whois Privacy Protection, sometimes also called Privacy or Whois Privacy Protection, is a service that conceals the genuine contact info of domain registrants on WHOIS lookup websites. Without such protection, the name, address and email of any domain registrant will be freely available. Giving fake info during the domain registration process or changing the genuine info later will just not work, as doing such a thing may result in the registrant losing their ownership of the domain name. The policies approved by ICANN, the Internet Corporation for Assigned Names and Numbers, require that the WHOIS information must be valid and up to date at all times. The Whois Privacy Protection service was introduced by domain name registrars as an answer to the arising concerns about potential identity fraud. If the protection service is activated, the registrar’s contact information will be listed instead of the domain registrant’s upon a WHOIS lookup. Most domain names support the Whois Privacy Protection service, although there are some country-code ones that don’t.